In this episode, Farzana Baduel speaks with Andrew Bruce Smith, a leading expert in AI’s role in digital PR, social media, and SEO. With over 38 years of experience and a background in Philosophy and Mathematical Logic, Andrew has helped global brands like Sky, Jaguar Land Rover, and Disney integrate AI into their communications strategies. He shares insights on how AI can enhance PR campaigns, improve media relations, and drive creativity, while also addressing ethical concerns around misinformation. This discussion offers valuable guidance on navigating the evolving AI landscape in public relations.