In this episode, Farzana Baduel speaks with Ayeni Adékúnlé, CEO of BHM, about his journey from journalism to PR and his mission to position Africa as a leader in global communications. Ayeni shares insights on the challenges and innovations shaping the industry, the importance of bridging knowledge gaps between Africa and other regions, and initiatives like the Africa PR and Communications report, World PR Day, and the Global Day of Influence. This conversation highlights the evolving role of PR in Africa and its impact on the global communications landscape.