In this episode of Stories and Strategies for Public Relations and Marketing, guest Sue Heuma dives deep into the challenges and opportunities for women in the PR world. Sue shares her insights on why PR is often undervalued in strategic C-suite roles and how women miss out on crucial informal networking opportunities. She discusses the mentorship gap that hinders access to leadership, the scarcity mindset that once limited opportunities for women, and the double standards that unfairly scrutinize female leadership styles. Sue also offers practical advice on overcoming interruptions in meetings and the importance of building confidence by recognizing the full scope of one’s experience. Finally, she reflects on PR’s fleeting strategic elevation during the pandemic and urges professionals to shift focus from vanity metrics to real impact.